Rank and Rent SEO

Rank and Rent: The Best 2020 Rank & Rent SEO Guide

Rank and Rent SEO – From Beginner to Advanced


What is Rank and Rent SEO?

Rank and rent SEO so what is rank and rent it’s when you rank your own website in Google search results in order to generate leads and you then sell those leads to a business owners.

The business owner is then going to use those leads to grow his business maybe you take on more staff or just have a more predictable business where he knows every month you’re going to send him 50 leads he will convert half of those now he’s got 25 extra jobs that is getting each month.

From the leads that you’re sending him so that’s the idea behind ranking around SEO you know taking on a client you’re not getting paid a fixed retainer your payment depends on either the pay per lead model so if you make an agreement with the business owner that he will pay you for every lead that you send him then you really your payment depends on how many leads you’re going to send him or there’s also the option to do a fixed rank and rent where you agree that no matter how many leads you send him he will pay you 500 dollars a thousand dollars every month depending on how much those leads are worth to him so with the pay per lead model where you get paid per lead that’s that’s a little bit better because now you have an incentive to get him more leads in order to increase your own income whereas if you have a fixed amount that you pay that you get paid each month then really you can’t invest as much work in it because there’s no return on investment or any extra work that you put into that rank and rent project if that makes sense so I do prefer the pay per lead model because of that when it comes to ranking around but I also want to talk about who rank and rent might be interesting for so for some is heroes who are beginners that might be a good option reasons for that is that you’re not messing up a client’s messing with the client’s website directly when you’re getting started with SEO you can rank your own website websites learning your lessons and see what works see what doesn’t work and at the end of the day whether you make any mistakes doesn’t matter too much again because you’re not screwing up your clients website so it’s it’s a good learning tool in that sense and the preferred way here when you’re doing ranking brand as a beginner would be to pick some low competition niches so let’s jump into that straightaway so no competition how do how do we find a little competition nature is basically what we try to answer here let’s get into some search results so I’m in Australia here usually the biggest cities in any country are the most competitive so depending on where you’re trying to rank you want to probably start with some smaller cities I would suggest probably going even below a hundred thousand people down to probably fifty thousand people those population areas they should still have you know plumbers dentists and so on so that you can still find providers to partner with but yeah likely hundred thousand to probably maximum 150 thousand down to fifty thousand so that’s your sweet spot now let’s look at some results here for Darwin for example if we go to Darwin and we type in plumber we’re gonna check how well these are optimized so one thing we will look for is whether it help they have plumber in the business name here inside of Google Maps that’s one of the strongest ranking factors and if every one of these guys has plumber in the business name it’s going to be hard to rank for so they all seem to have plumbing in the business name so maybe not the best one but this this guy here’s in the SPECT with some really low reviews so he doesn’t have any reviews well that tells me that it’s not too competitive and the next thing that tells me that it’s not competitive is that we’ve got a website ranking number one without being really well optimized so ideally we want to have plumber Darwin at the very front here leading in the title tank but that doesn’t seem to be the place the case here ok for what’s this result for we have that for number five we have that as well absolute plumber yep so it’s a plumbing and then approved plumbing service so it’s I would say this is how a competition for a beginner so I would not suggest to go for plumber in a hundred fifty thousand City area maybe a more niche service so if we think perhaps roof restoration let’s see here they do have roofing all in their business names again not too many reviews roof restoration Darwin sorry my man let’s try that so there’s an exact match tree and be already in here that’s roof restoration Darwin tells me that it’s competitive and then from the title tags this is looking okay roof repairs maintenance Darwin it’s also still competitive I would say let’s let’s go something really niche like what could be what could we look for about dishwasher repair in Darwin okay this is looking more interesting now can we don’t have an expectorant li but there might be a way to get a map spec once you have a Google Maps listing that’s called dishwasher repair Darwin and these guys here are not well optimized at all they don’t have Darwin inside of their heading tag so if you wanted to go for dishwasher repair Darwin super easy wind in a hundred fifty thousand people area now it it’s also important to check whether there is someone who can actually handle those leads so making a couple of phone calls before you embark on this project to find out if there is someone in this city that can actually take those leads later on they don’t have to straightaway agree to take your leads but just to say just to give them a call hey do you do dishwasher repair Darwin and then perhaps make a list of people that you can reach or to later once your website is built it’s always a bit easier to sell a rate and rank project to a business owner if you can show them hey just type in dishwasher repair Darwin you can see me in the first place currently I can’t handle all of those leads would you be interested to take some of those leads off my hands and then you can start a negotiation from there which is a lot easier then if you don’t have a website ranking in Google search results yet so that’s the ranking rent model it really works well for beginners and I want to also cover how it can work for more advanced SEO s so let’s go black here and for advanced as heroes they might be interested in rank and rent because it’s a hands-off approach so to speak you can have your team building out these websites if you have processes on how to rank in local search results there’s no client that tells you we need to change the logo we need to change the address of our business we need to start email marketing all of that is not going to come into play because you’re just ranking one website for one single location so it’s a lot more hands-off a lot less involved than trying to work with clients because stuff changes in your clients business right and then as an SEO you need to adapt and make changes according to that so for advanced SEO it’s definitely more hands-off line work it’s also more scalable I would say so what large agencies do SEO agencies or any marketing agencies they have a big team of account managers right and these account managers they just make sure that clients are happy that all the work is communicated with the clients that goals are clear and so on so with rank and rent you don’t need an account manager because you’re literally just sending someone phone calls and however many phone calls he gets that’s how much you will be paid for so you don’t need that whole customer service side of things with rank and rent so that’s what I like about it so more scalable due to no customer service being required you don’t have to have monthly meetings with your rank and rent partner on how things are going because again they’re only paying you for leads they see depending on how much you invoice them for how many leads you’ve gotten so very hands-off very scalable the downside of it I would say is that you really need a good partner really good rank and rent partner required that’s because if you’re uncle Ram partner is not able to scale his business let’s say you’ve agreed on a paper lead model the first month you give him 50 leads next month you’re going to scale up to 100 leads but your regular partner says I can’t handle that many leads I want to go back to the old pricing and I’m not going to pay you more for these extra 50 leads that you’ve gotten me this month because I can’t do anything with them because I don’t want to hire any new staff members I want to work by myself and yeah that’s where you run into troubles with rank and rent if your partner is not able to scale his business according to how many leads you’re giving him so one workaround to that is to work with what we call franchise businesses so work with franchise the reason for that is they usually set up to scale already so if a franchisee has five to ten people different business owners in New York now they can distribute those leads if you get them leads for plumber New York they can distribute the 300 leads that you’ve got the minimum in one month to the different franchise partners that they have in New York so it’s a lot more scalable for them they have a call center usually calls answered really quickly which leads to higher conversion rates again so you can see how it’s very beneficial to partner with people who have got their business figured out they know how to scale they know the importance of leads and you can literally send them as many leads as you can get without any running into any issues so finding a really good partners such as franchises businesses is really awesome what idea could be even to do it in the gym space if you can rank for gyms and you can prove that you’re getting someone fifty to a hundred new leads for a gym subscription that could be really big – because gym is very scalable especially right now after kovat everybody wants to go back to the gym and reactivate a gym membership so definitely something to try and there’s obviously enough gym franchises around there too lots of potential ranking around partners so hope that video was helpful if you’ve considered doing rank and rent I personally like it a lot it’s a very cool way to do SEO and for me it’s a bit more sort of back to the roots keeping it simple just ranking something and getting phone calls as opposed to having all of the other client stuff that comes with working with clients and helping them with their day to day issues all right thank you this was Marc from Steve

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Google’s BERT Update Summarised (25 Oct 2019)

Google announced the biggest change and improvement their to search results in five-years, they said. It is called BERT and impacts 10% of all queries.

It’s a long known fact now that Google is rolling out small, continuous algorithm updates everyday.

Yet there are some updates that seem to have a huge impact on the SEO community and others seem to go barely noticed. Some of the more prominent recent updates were the Medic update and the June 2019 Core Update.


Why are rankings effected by some Google updates but not others?

Some Google updates are directly targeted at blackhat/greyhat SEO practices. This means specifically that they try to penalise SEO practices that are against their guidelines.

An example of a penalizing algo update was Penguin, which resulted in many sites loosing rankings if they had purchased links in the past (big No-No!).

How is the BERT algo update different?

BERT began rolling out earlier this week and should be done rolling out by the end of this week.

It’s different as it does not target SEO practitioners directly, it’s aimed at improving search results, by allowing Google’s natural language processing and machine learning to understand websites better, much like a human would.

Previously certain things such as keyword frequency, keyword clusters and word count were major determinants of rank. With BERT we may seem this shift towards more soft factors such as authority, prominence and expertise on a certain topic. These things were previously hard to assess for a computer algorithm but it’s increasingly becoming clear that this is the way Google is heading, as it’s also backed up by Googles quality raters guidelines (EAT – Expertise, Authoritativeness, and Trustworthiness).

Originally posted 2019-10-29 00:10:00.

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Do PBN links work in 2020?

You may have been dying to improve your organic search and you found that PBNs may be the answer so you immediately joined the bandwagon. Stop! Don’t do it yet. Though PBN’s legitimacy and profitability can’t be categorically decided as either good or bad, learning as much as you can about PBNs can help you come up with a more informed business decision. 

Originally posted 2019-05-01 03:02:04.

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Using ROBOT.TXT in site – NO INDEX – WordPress settings

Creating a web site isn’t sufficient. Getting listed in the major search engines is the critical aim of website owners to ensure a site gets visible in SERP for several keywords. This listing of a website and visibility of freshest content is large as a result of search engine spiders which crawl and index sites. Webmasters could control the way in which these robots parse websites by inserting instructions in a special file called robots.txt. Several pages of a WordPress website need not be indexed by the search engines.

Originally posted 2019-01-29 14:42:44.

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Do Follow VS. No Follow

Just a little background story of just how a link works in the world of SEO, when your website page reaches an inbound link, and that’s a hyperlink pointing into a website, your website gets a small search engine optimization boost.  

Originally posted 2019-01-29 14:42:18.

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Local SEO Strategy

Over 90 percent of people look on Google for the product or service they’re interested in before making the purchase.  Phone books and directories are getting an increasing number of laborious each year. Additionally, this applies to local searches because people attempt to find companies in their areas which can satisfy their needs. If your organization isn’t listed on page 1 of Google for the services or products, you’re losing clients/customers to the competition who are monopolizing on that traffic.

Originally posted 2019-01-29 14:41:05.

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WordPress Website Security & Hosting

Website Security in the early days … 2015

When I started my web hosting and design service, I could have never anticipated this but it has become clear over the last few years that business WordPress websites are at a huge risk.

In this article you will learn about the alarming state of business WordPress website security.

Websites at Risk

I’d like to share a story with you of how a new customer came to me because he needed a new website.

I ran a routine check on his old website and discovered that half of his website had been occupied by an online store selling Viagra.

Given that the client was in the fencing business it was clear that hackers had infested his website and used it to sell Viagra.

The story sounds a little like science fiction but similar stories happen to business websites in Australia on a daily basis.

I recommend to use the free Sucuri site checker to uncover any security holes in your website.

Unfortunately it is not enough to install a WordPress security plugin and call it a day. More on this later.


Who’s Fault Is It When A Website Gets Hacked?

In another instance a clients website was redirected to a casino gambling website in Europe.
Who is at fault in these instances? The web host or the business owner?

Reality is, both of them. WordPress websites run on a database. Any database has a way to login and hackers use this as a way in. Often times preventing a hacking attack can be as simple as keeping the number of plugins to a minimum, updating themes and WordPress version as well as plugins on the regular.

It’s understandable that business owners don’t have time to keep their website up to date every month.

That only leaves the web hosting company, but they don’t get paid to provide real security.

It takes intimate knowledge of a website to really secure a site. This is nothing a hosting company such as GoDaddy, Netregistry, or CrazyDomains can offer on scale.

Any security packages offered by large web hosting companies are at best well meant but ineffective. At worst a money grab (shareholders do like up-sells) that lulls business owners into false security that their site is safe.

What Are The Security Holes in a WordPress site?

There are thousands of plugins available that can extend and upgrade your WordPress website.
Is plugin is a security risk as it needs to be updated and could be a way in for hackers.
In 2019 it requires a monthly effort to keep WordPress websites safe.

The Effects of hacking on Small to Medium Businesses

It can be absolutely devastating when your business website gets hacked: Google warns your customers that they are visiting a virus infected website or completely removes your business from the search results. Not great for business.
In 2018 there was an instance where a web hosting company local to Perth lost 300 client websites over night, without backups. I won’t name the company but we should learn from this.

300 Perth businesses lost their websites overnight

300 Perth businesses lost their website overnight. One of them became my client as I was tasked with re-building three of his business websites within 24-hours – needless to say – lot’s of coffee ☕ was on the menu.
The business owner is running a business with 15+ staff and he was due to fly out to Bali on the same day he found out all of his websites were hacked. Not a great start to a holiday.

What we decided to do about WordPress security

Given these experiences it became clear that web hosting itself is not sufficient for any business website.

That’s why I developed the new site care packages:
A security shield, daily backups to a completely separate computer, SSL security,
24h monitoring – every minute your website is checked for life signals.
As well as updates of plugins and website software.
In short piece of mind for your business’s online presence.

Steep Digital Philosophy

We want to provide tailor made solutions that are more effective than anything else that is out there. That means we can’t work with everyone and our solutions are not a fit for every business.

The same goes for our sitecare maintenance packages. This is only a good fit if you are after peace of mind for your website and if you would like to invest in growing your website visitors, turning them into customers.

You are invited to learn more about our specific sitecare maintenance packages for WordPress websites.

Originally posted 2019-10-26 11:17:18.

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Web Design

Small Business Web Design Tips [Expert Roundup]

If you have a business website, the idea is for people to visit it and become customers of your business. Sounds easy, right? Read the below Expert Advice on how to improve your Small Business Website! Here are the top Web Designer tips that will help drive traffic to your website:

Originally posted 2019-08-12 08:08:11.

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Schema Markup – How to use JSON Schema for your Website SEO

What Is Schema Markup? Schema markup allows you to add data to your website that Google understands. This data can be information such as ⭐ review stars  or 💲 price points that will display in search results page. Several pages of a WordPress website need not be indexed by the search engines.

Originally posted 2019-08-12 08:02:09.

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