Just a little background story of just how a link works in the world of SEO, when your website page reaches an inbound link, and that’s a hyperlink pointing into a website, your website gets a small search engine optimization boost.
To better compare these two, let’s first examine what a Follow Link is.
Each link is like a point, the more links you have, the more points for your site.
If Google detected those links, Google then thinks that you have a wonderful website thus, would raise your odds of being at the top ranking of its search engine.
To keep track of the links, they established Page Rank and many search engine optimization experts refer to this as “link juice”. The hyperlink juice flows through websites and to fresh websites through links. The more trusted the website, the much larger boost of link juice that the linked-to site receives.
With that being said, FOLLOW LINKS are connection counts, compelling search engine optimization link juice and boosting the page rank of the linked-to sites, helping them move higher in the SERPs as a result.
What is a NoFollow Link?
Nofollow is an HTML attribute value applied to instruct search engines spiders that a hyperlink should not influence the link target’s ranking within the search engine catalog.
It is intended to reduce the effectiveness of specific kinds of search engine spam, and thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place. This is a concept introduced by Matt Cutts and Jason Shellen from the year 2005.
What Is The Difference between No-follow & Dofollow?
Nofollow links features don’t allow internet search engine spiders to follow the link. That way if the site owner is linking back to you with nofollow attributes, it doesn’t pass on link juice. Only People are going to be able to follow the links.
Though some time ago Google made it crystal clear that they do not consider nofollow link features but weight-age of such connections are actually less. Though, it is really a good practice to utilize Nofollow link feature to the link, where you do not wish to pass link-juice.
A Good Example of No-follow Link:
<a href=”http://www.google.com/” rel=”nofollow”>Google</a>
Important Google Note: By default all the links are do-follow.
Thus, you never need to do any such thing to generate a link do-follow.
Why Should I bother using NoFollow link anyway?
Recently Google has stated they will still count the nofollow link as an incoming connection in terms of the distribution of pr from your page. Though again it also depends upon where that nofollow link is placed. Placing a nofollow link at the end of the page has got the minimum effect, also if placed on top of the page, it takes some impact. Increasing that, search engines nowadays are looking at plenty of factors out link juice and Page Rank.
Social signs like people from Twitter and Facebook are valuable, despite being no more follow. The key is always to build your brand — don’t think of what links are good for search engine optimization, but rather think that which links are good for your business, your brand, and also what links can help establish you as marketability.
Do not forget that links, no follow or maybe not, build trust.
The Way to Get Follow Links
We’ve talked about why links are essential, no matter if these follow/do follow along with status, however you most likely still want some follow links to out that connection profile. The most useful means to do this follow connections would be the honest manner: creating impressive, initial content which will get shared and linked to naturally.
Other approaches include guest blogging, particularly on a site relevant to your own so you can build traffic as well as having a search engine optimization boost.
Follow or No Follow: A Balanced Link Profile is the Best
Keep in mind, eventually, you desire a nutritious balance of performing follow and no trace connections for the perfect link. Do follow links may perform more for SEO, but both deserve a spot on your online advertising strategy.